Zilin Zhang
UI/UX Designer & Researcher
Coquitlam, BC · 236 999 0119
zza302@sfu.ca · Portfolio
Profile
I’m a skilled designer with experience leading visual design for client branding and an interactive website prototype. I combine design judgment, research and psychology to understand people’s needs and explain my decisions clearly. I take initiative, listen carefully and follow through, sharing what I learn and working with others to improve the design.
Skills
- Design
- visual identity, typography, visual hierarchy and brand guidelines; user flows, wireframes and high‑fidelity prototyping
- Research
- interviews, surveys, observation and playtesting; study planning and neutral questionnaire design
- Analysis
- logical reasoning, design critique and interpreting user feedback
- Collaboration
- clear communication, active listening and project planning
Education
Simon Fraser University
BSc. Interactive Arts and Technology · Minor in Psychology
Dean’s Honour Roll
Expected Graduation: Fall 2027
Projects
Uncrowned & ElemAnt — Two Games
May 2026 - Aug 2026
Game Design, SFU · Game Designer · Team course projects
- Designed all minigames for Uncrowned, a narrative RPG in Godot, refining interactions, difficulty and rewards through playtesting.
- Designed tutorials and a progression tracker to clarify controls and skill unlocks; follow-up playtests showed clearer player understanding.
- Redesigned ElemAnt’s menus, combat, enemy behaviour and obstacles in Unity to improve the original prototype’s clarity and engagement.
Sept 2025 - Dec 2025
Interaction Design, SFU · Lead Visual Designer · Team client project
- Led our team’s visual design for a local nonprofit orchestra, translating audience research and client priorities into a brand book, posters and presentations.
- Established consistent typography, colour and layout across the materials; proposed clearer ticket information and pre‑concert emails to support the client’s attendance goals.
Sept 2023 - Dec 2023
Information Design, SFU · Lead Visual Designer · Independent course redesign
- Led visual design for a complete high‑fidelity interactive Figma prototype, developing user flows, wireframes and animation design for a Japanese artisan retailer.
- Highlighted craftsmanship and makers’ stories to communicate the value behind premium prices; presented the visual direction and design rationale in a 30-page deck.
Interests
Cooking
Former line cook, a decade of cooking experience.
Formula 1 & Sim Racing
I love the speed and the shared effort behind a team’s victory.